Beauty
Collagen Sleep Mask
0
Verdict
Demand is accelerating 4 weeks ahead of supplier ramp. Saturation 51% below threshold with 7 weeks of safe window left. Action: validate now.
Demand momentum+28.3Supplier signal+17.0Saturation headroom+10.6Margin runway+16.8
Total confidence 73
Supplier vs demand
Entry window: CLOSEDLead time -4w
Lead-time advantage: -4 weeks
Opportunity Clock
Peaks in ~7 months
Margin compression after month 10
0 mo
to projected peak
Live · Google Trends
Saturation ledger
| Week | New entrants | Cumulative |
|---|---|---|
| W1 | 3 | 3 |
| W2 | 4 | 7 |
| W3 | 4 | 11 |
| W4 | 6 | 17 |
| W5 | 5 | 22 |
| W6 | 7 | 29 |
| W7 | 8 | 37 |
| W8 | 9 | 46 |
7 weeks of safe window left
Cannibalization radar
Major brand entering in 4–6 weeksLaneige packaging change
2026-08-28Cosrx new SKU
2026-09-10Reviews
★★★★★ A. Chen
Skin looks plumper after two nights.
★★★★★ S. Vaughn
Nice but the scent is strong.